Money

What do you need to start up? Every studio needs some capital to kickstart operations and scale. You might be bootstrapping, or benefiting from generous friends and family. Outline what you have, what you need, how you’ll allocate the funds, and your repayment strategy.

Make realistic revenue projections. Look to your market analysis to forecast your game’s financial performance, and factor in other revenue streams and future games.

Provide an overview of your expenses/costs. This includes production costs, marketing expenses, overhead, and other costs contributing to revenue generation. These apply to your studio as a whole – not just your currently in-development game.

How will you become financially sustainable? You do not need to show massive growth – if your goal is simply to pay yourself and your collaborators a living wage, that’s fine! Outline how you plan to achieve sustainability, ensuring the business remains operational and true to its mission.

How will your performance be measured? Social investors typically want a blend of financial and social returns. Your plan must describe the potential social return on investment and a framework for assessing social performance (detailed in your IMF).

Attach financial statements. If you have already started up, note here that additional financial information is available in the appendix. You may want to include your one-year cash flow, profit and loss, and balance sheet.

Reflect: How are we allocating resources to achieve both financial sustainability and social impact? Does our financial strategy consider potential partnerships or funding sources that align with our social mission?