Drafting an ultimate outcome statement

When you’re happy with your intended impact statement, it’s time to draft your ultimate outcome statement. This statement is the full, boundless vision of your dream world – how it would be if you successfully achieved the change you want. It’s about imagining the broadest impact of your work and how it contributes to the world you want to see.

Here’s how to approach drafting your statement:

  1. Imagine your dream world: Don’t limit yourself by doubting whether it’s possible or wondering where you’ll get the resources – focus on what feels ideal to you. This is your chance to dream big and articulate the world you want to help create!
  2. Use present tense: This helps to make it more tangible and real as if it’s already happening. It makes it easier to understand whether or not you’ve achieved this goal later down the line.
  3. Keep it pithy: It doesn’t need to be long – it’s often more powerful when short and precise. Try distilling your vision to its essence, capturing the heart of your goals as a studio.

Here’s an example:

LGBTQIA+ identities are understood and accepted in games, mirroring a society that celebrates diversity and inclusion.

While your intended impact statement is about the specific, measurable change you’re committing to make, your ultimate outcome statement is about the broader impact of your work and the world you want to see.

Take your time with this step. Try to capture your vision as clearly as you can. Once you’ve drafted your statement, work on honing it with your team until it feels right. It could take days or weeks to arrive at something resonant.