Crafting your intended impact statement

Your intended impact statement is the starting place for developing your results flow and informs your entire social impact strategy. It’s not about activities, projects, or strategies. It’s about defining success for your studio. It’s about the change you will make. And it should clearly describe what you will achieve, who benefits, and by when.

You need to understand your dream world to start crafting your intended impact statement. What do things look like if you are successful? Now get specific: What is the timeline, who is impacted, and what will be achieved? Being clear about when, who, and what is critical because it embeds the potential for accountability into your dream world and makes it possible to create a workback plan and determine what resources are needed to get there.


  1. What change will you make? This is about the specific outcomes you’re aiming for. What change do you want to see in the world due to your studio’s work?
  2. Who benefits? Consider your target population, identity, and geography. Who are the people or communities that will benefit from the change you’re aiming to make?
  3. By when? What is the timeframe for achieving this impact? Aim for 2-7 years. This helps to keep your goals realistic and achievable.

For example:

By 2026, our studio will cultivate acceptance and understanding of Gen Z LGBTQIA+ perspectives among at least 40,000 players through our games that feature diverse characters and inclusive narratives.

Remember, your intended impact statement is not about the activities you’re doing. It’s about the specific results of your activities. It’s how you move from what we do to what we contribute. This clarity will push you to maintain focus and sets the stage for allowing your team to be held accountable.

Take some time to draft your intended impact statement. Don’t worry about perfecting it at this stage. Just try to get these three elements defined. Review and refine your draft statement once you’re happy with it. Share this process with your team and integrate their feedback.

Note the difference between a mission or vision statement and an intended impact statement. A mission or vision statement is broad and idealistic, focusing on what the studio is doing rather than the outcome of its work. An intended impact statement, on the other hand, is specific and measurable, focusing on the change you will make, who benefits, and by when.