Who will collect the data or stories? This person is responsible for collecting data for reporting and analysis; it is not the person responsible for achieving the stated targets. Be as specific as possible – a name is best, but a job title, role, or department can work too. When it is time to collate and analyze your data, you need to know whom to go to. And they need to know the full scope of what they need to collect well before deploying tools like surveys.