Data Sources and Tool

Where will you get the data?

As noted earlier, data sources can be varied. Try to triangulate your sources, such as:

  • User playtesting/focus groups: Feedback from users in structured sessions to understand user experience, game mechanics, and narrative effectiveness.
  • Anonymous user data: Data gathered from user interactions with your games for quantitative insights into gameplay mechanics, user preferences, and behavioural patterns.
  • Community members: Online communities related to your games (e.g., forums, Discord servers, social media platforms) tell you about game experience, character engagement, storylines, and community health and engagement.
  • Employees: Experiences and observations of your wonderful team members highlight studio culture, development process, and diversity and inclusion initiatives.
  • Platforms: Sales data, user reviews, and other metadata from Steam, Epic, Apple’s App Store, Google Play, Switch, etc., shows you game performance and player engagement.
  • Existing databases: Research databases, industry reports, and demographic data from industry associations such as the ESA, Interactive Ontario, and DigiBC give you context and comparison points for your indicators.

How will you collect the data?

The data collection method depends on the nature of the indicator you’re tracking and the available data sources. Some examples include:

  • Monthly automated reports: Some analytics platforms can generate regular reports providing detailed user activity, in-game events, and monetization statistics.
  • Surveys: Online surveys can gather specific data directly from players or employees and can be designed to gather quantitative data (e.g., ratings) or qualitative data (e.g., open-ended responses).
  • Interviews: Interviews with users, employees, or other stakeholders can provide rich, in-depth qualitative data.
  • Focus groups: Gathering a group of users or other stakeholders for a discussion can provide diverse perspectives on a specific topic or issue.
  • Observation: Behavioural data gathered from user interactions with your game or online communities can provide insights into play patterns, user engagement, and community health.
  • Research: Secondary research (e.g., reviewing industry reports) can provide contextual information, trends, and benchmarks.